How I Use AI in My Coaching Practice

I believe in being upfront about this. The thinking, voice and coaching since 2000 on this site are all mine. I use AI to help me shape and share them. It never replaces me or the coaching itself.

What I use AI for

• Refining the branding of coaching handouts I have developed since 2000
• Refining written communication like emails, resources and blog posts (particularly helpful given my dyslexia and dyscalculia)
• Generating ideas for coaching handouts, tools and resources
• Summarising session notes using an AI notetaker (only with your written consent)
• Refining social media content
• Managing the back-end of my website

All coaching content, decisions and reflections come from me. AI helps me communicate more clearly and spend less time on admin. It does not write for me or replace my thinking.

As a solo practitioner doing everything myself, AI also helps me keep costs down. I do not need to hire a VA.

Your data stays private

I follow GDPR requirements and ICF ethical standards. I do not paste identifiable client information into public AI chat tools, whether free or paid.

The AI that helps me manage my website and business is set up in what is called a walled garden. This means it works inside a closed, private space. Anything that goes in stays in. It is not shared with anyone else, and it is not used to train the public AI tools that anyone can open online.

Session summaries are optional and only happen with your written consent. The notetaker I use is called Fathom, on its secure paid plan.

Fathom is independently certified to a recognised security standard (SOC 2 Type II), is GDPR compliant, and meets healthcare-grade privacy standards. It has also passed the security reviews required by Zoom. What is said in our sessions is never used to train or improve any AI: the outside AI services Fathom relies on are contractually barred from training on it, and Fathom’s own product-improvement setting is switched off on my account. Fathom does not sell data, and when a recording is deleted, it is removed for good.

Your summaries are stored securely, are seen only by me, and are used only to follow up after our sessions. You can withdraw your consent at any time.

The coaching is always human

The thinking, the listening and the relationship are always fully human. An AI notetaker may be running during a session to transcribe and summarise, only with your consent. If you become a coaching client, you will be asked to give written consent in your client portal before our first session, and you can change your mind at any time. It never shapes or directs the coaching. My approach aligns with the ICF Code of Ethics and the ICF AI Coaching Standards and Practical Guide (2025).

If you have any questions about how I use AI, please ask me.

Last reviewed: June 2026